I had a branding project recently where a company was toying with the idea of using only their founder’s surname in their logo. We considered whittling their long company name down to just one word. Similar to The Ford Motor Company versus just the brand...Continue Reading
When designing a logo, some company names are easier to work with than others. One-word names are my favorite— it’s possible to make a simple, very distinctive wordmark. Long names are harder. They can look great, but it’s also easy to make them busy and...Continue Reading
The topic of lowercase logos came up recently when I shared a before-and-after image on Instagram. A question was raised: What is my creative reasoning for all lowercase letters in a logo? Great question. Company names are proper nouns. Shouldn’t they always be capitalized in...Continue Reading
Recently I stopped by a local music venue. Sipping my beer, I noticed a TV slideshow promoting upcoming events. A bold, black slide caught my eye. I am totally going to RON FEST! Hopes dashed. It’s Iron Fest. And this illustrates why logos that replace...Continue Reading
A long company name is a challenge for a logo designer. Like a big house, long logos are harder to keep clean. Lengthy text can look busy and complicated. The more “stuff” you add to a logo, the harder it is to absorb at a...Continue Reading
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