Brand identity pricing can vary widely. An agency might charge $50,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 20+ years of experience, I’m able to bring agency-level expertise with a more personal, cost-effective approach.
Below, find package pricing for common needs. For unique requests, I’m happy to provide a custom quote.
You need a well-crafted company logo that reflects who you are. You already have fonts, colors, and an overall visual identity — or plan to handle that yourself. Click items below for details.
You need a logo, brand color palette, and fonts—the core building blocks of a brand identity. Click items below for details.
A fleshed-out brand identity system (the most popular choice). Add shapes, textures, and images to create a visual theme so your brand looks consistently polished everywhere. If you’d like to swap out certain collateral pieces and add others, I’m happy to make a custom proposal. Click items below for details.
Extra materials can be added to the Full Identity Package to create a Custom Package. Common items include:
Not every business needs every item, so we can include only the pieces you need. Or if you’d like to wait and create these down the road as you need them, book Design Days when you want to knock some items off your list. If you have in-house designers or freelancers, they can also reference your brand guidelines to make these materials for you.
A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated firm for this. They can use the website mockup, style, and elements we develop in the Identity Package to build your site and help you maintain it.
Jessica takes the guesswork out of branding. Investing in her from the start saves you money later, because she builds the brand identity every business needs to grow and scale.