Brand identity pricing

Brand identity pricing varies widely. Established branding agencies often charge $30,000 to $100,000+, depending on project scope. As an independent designer with 25 years of experience, I’m able to bring agency-level expertise with a more personal, focused approach.

Brand Identity System

Recommended for most businesses

Most clients are best served by a brand identity system, not just a logo. A recognizable theme keeps all your materials looking consistent and like they came from the same source.

Click items below for details.

Brand Finder

A short on-your-own workbook followed by an interview with you (and any key stakeholders) to define your brand. We’ll explore your vision, goals, audience, personality, strengths, and competition, then translate everything into a short, clear brief.

Messaging Direction

Core themes and language direction for how your brand communicates. This may include key messaging ideas, taglines, headlines, and descriptive phrases that help guide tone and expression.

Logo suite

Primary logo, secondary variations, and icon mark in all the file formats you’ll need for print and digital use.

Color palette

Primary brand colors and supporting accent colors chosen to reflect your brand personality and work across digital and print environments

Typography

Brand fonts selected to complement your logo and reflect the right tone, plus guidance for how to pair them

Graphic elements

Supporting visual elements such as patterns, textures, illustration style, icons, shapes, or photography direction—depending on what your brand needs.

Brand applications

Mockups that show how everything in your identity works together, such as website sections, LinkedIn header, social posts, branded apparel, and signage.

Brand guidelines

A multi-page PDF that documents your visual identity, with usage examples to help your team and vendors create new materials.

$17,000+

Final pricing depends on your organization’s complexity, goals, and number of brand application pieces included.

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Additional brand materials

Some businesses need extra pieces included with their initial project. Common additions include:

  • Company or product naming
  • Presentation deck templates
  • Business cards
  • Letterhead
  • Brochures and info sheets
  • Pocket folders
  • Packaging
  • Signage
  • Social media templates
  • Other branded marketing materials

We’ll tailor the scope to what you need for your launch. Or, many clients wait and create these later as needs arise. In that case, we can plan a new project, work together through Design Days, or your in-house team can create the materials using your brand guidelines.

Website design
Web design and development are a specialized discipline, so I recommend working with a dedicated web firm. During the identity process, I’ll define your site’s visual direction and can include mockups of website sections as part of your brand applications. Your web team can use these, along with your brand guidelines, to build your final site.

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Limited-scope projects

Brand Finder + Logo

For companies that already have a well-developed, consistent visual style. The logo is the weak link and needs to be refined or redesigned to match the quality of the rest of the brand. Includes logo usage guide.

$6,000+

Brand Finder + Logo + Colors + Typography

For businesses planning to use a template-based system (Squarespace, Wix, Canva, Google Slides, Substack, or other platform) with page layouts that already exist. You plan to plug in your own logo, colors, and fonts to add customization. Includes brand guidelines document.

$7,500+

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Not sure what you need?

I can help you determine the best scope for your situation based on your goals. Read more about choosing a scope, or reach out to me.

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Jessica takes the guesswork out of branding. Investing in her from the start saves you money later, because she builds the brand identity every business needs to grow and scale.

Amoi Roach, Halo Group