Brand identity pricing packages

I’ve created beautiful brand identities for clients for over a decade. Since different clients have different needs, here are three brand identity pricing packages. They range from logo only, to logo with print, web, and social media deliverables for a fuller expression of your brand. If you need something different, I’m happy to put together a custom proposal.

Starter Package

Click the plus or item name for details.

Logo

The cornerstone of your company’s visual identity. Sketches and rough drafts will be whittled down to the best three to five logo concepts to present to you. Logos will be applied to mock products to test how each solution would work in the “real world.” Your favorite option will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

Primary Color Palette

A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

File usage guide

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

$2,500

Standard Package

Click the plus or item name for details.

Logo

The cornerstone of your company’s visual identity. Sketches and rough drafts will be whittled down to the best three to five logo concepts to present to you. Logos will be applied to mock products to test how each solution would work in the “real world.” Your favorite option will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

File usage guide

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

Business cards

Cards created for up to five staff.

Letterhead, traditional

A traditional version for professionally pre-printed letterhead.

Letterhead, digital

A matching electronic letterhead template set up in Microsoft Word for clients who need to create editable documents that can be saved as PDFs and shared digitally.

Brand style guide

An identity manual that ensures consistency in future communications. It contains logo usage rules, primary color palette, secondary color palette, typography recommendations, and examples of the brand elements correctly used in various applications.

$4,300

Comprehensive Package

Click the plus or item name for details.

Logo

The cornerstone of your company’s visual identity. Sketches and rough drafts will be whittled down to the best three to five logo concepts to present to you. Logos will be applied to mock products to test how each solution would work in the “real world.” Your favorite option will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

File usage guide

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

Business cards

Cards created for up to five staff.

Letterhead, traditional

A traditional version for professionally pre-printed letterhead.

Letterhead, digital

A matching electronic letterhead template set up in Microsoft Word for clients who need to create editable documents that can be saved as PDFs and shared digitally.

Brand style guide

An identity manual that ensures consistency in future communications. It contains logo usage rules, primary color palette, secondary color palette, typography recommendations, and examples of the brand elements correctly used in various applications.

Basic website

A Squarespace, Wix, or Weebly template customized to match your unique brand, with up to 10 pages of content entered for you — a cost-effective way to a beautiful brochure website, and one that allows you to make your own edits later without any coding experience.

Wordpress may also be selected as a platform, but note it can be slightly more difficult for non-coders to make their own future updates. Websites built in Wordpress would include a small extra charge for setup.

Cost of hosting and domain name registration not included.

For sites requiring special functionality (reservations, payments, ordering, etc.) I recommend engaging an outside web developer. I can consult on the project if needed to make sure the end result is cohesive with your brand.

Social media kit

Profile picture, Facebook header, LinkedIn header, Twitter header and background, ready for you to upload.

$7,000

Additional projects for brand identity clients

Deliverables such as brochures, folders, sales sheets, packaging, menus, signage, labels, trade show graphics, and other print materials can be added to any brand identity pricing package. For many clients, a good solution is dividing a project into two or more phases. Phase 1 might be the basic brand identity components above, and Phase 2 is the application of the brand elements to additional materials. Costs are quoted on a per-project basis.