Along with brand identities for businesses, I work as a surface designer. What is surface design? It’s the creation of artwork that will be applied to products or environments. This artwork might be a repeating pattern or a stand-alone illustration. And it could be applied to:
Independent surface designers typically license their artwork to manufacturers for either a flat fee, or using a royalties model. For example, a fabric company might partner with a surface pattern designer and pay a royalty per yard of fabric sold that features the artist’s print.
I design patterns in repeat. (Patterns are a subset of surface design especially handy for wall coverings, giftwrap, and fabric.) My work has been licensed for use on products that include furniture and cushions, dresses, bags, children’s clothing, pots and pans, device cases, wallpaper, and lamps. My surface patterns have appeared at retailers that include Target, Nordstrom, Land of Nod, Modcloth, Chasing Paper, and others.
My style is bright, simple, and modern. I love crisp edges and bold, graphic shapes with contrast. Midcentury design influences a lot of my patterns. The challenge of reducing a flower or animal to its simplest form is satisfying (and probably why I also like logo design). I enjoy distilling something complex into simple, symbolic shapes.
Mention names like Alexander Girard, Lucienne Day, Paul Rand, and Saul Bass, and my heart beats faster. And if I could steal a design aesthetic from any culture, I’d rob Scandinavia.
Take a look at my surface design portfolio. If my style seems like a good fit, get in touch! I can show you existing designs that are available for licensing or purchase right away, or we can talk about creating a custom print or collection that fits your vision.