My studio specializes in brand identity design and surface pattern design. As an independent graphic designer, I work with emerging companies and businesses who have good traction but need stronger branding to take their organization or business to the next level.
Does one of those fit you? Let’s create a look for your company or product that you’re proud of.
Some of my clients are solo consultants or entrepreneurial teams, some are small businesses who need a redesign of their brand identity, and some are mid- to large organizations starting a new division or launching a product. I’ve worked with agencies who need specialized skills, and with manufacturers and fashion brands looking for fresh new patterns for textiles, wallpaper, and kitchenware. My patterns have popped up at Nordstrom, Target, Land of Nod, Zappos, Modcloth, and other retailers.
There’s a sea of graphic designers out there—how should you decide who to hire? One approach is to decide what kind of thinking your project requires. Let’s say you need a logo. Many independent graphic designers (and companies offering cheap logo designs) are happy to dive right in and come up with some logo options for you. But sometimes solo designers get caught up in the details of executing a design and can’t see the forest for the trees. They fail to ask questions like “How is your company positioned among its competitors in the marketplace? Who is your target audience? What appeals to those people? How is this logo the start of a complete identity system that can take your organization forward?” If questions like these are important to you (and they should be), not just any freelance graphic designer is a good fit for your project. You might need bigger-picture thinking.
Maybe a full-service agency is what you need. Agencies have more resources at their disposal than an independent graphic designer does. For branding projects that are large, complex, and require many different skills and specialties, consider enlisting an agency. A larger budget will be required to cover an agency’s greater overhead, and in general, turn-around time will be longer than with an independent graphic designer. Be clear on the desired outcomes for your engagement—nobody wants an endless series of meetings about brand “ethos” and “essence” where nothing gets done. (Or, when what gets done is a logo update justified by a nonsensical 27-page rationale like the infamous 2008 Pepsi document that referenced the earth’s magnetic fields. I like a big picture, but outer space goes a little too far!) In general, the more risk an organization faces if they get their branding wrong, the more likely they are to allocate a larger budget and hire a big agency. For you, this might be overkill—and there’s one more option.
I serve small to medium-sized businesses and funded startups who need big-picture thinking to shape their graphic design. In other words, let’s look not only at your tree, but the forest where it’s growing. But I also believe in doing only what’s practical to get you to the next step. I value working quickly and efficiently. I want your investment in good design to start having immediate impact, and I believe I can help make your organization more recognizable and admired.
Hiring you was the single best investment I have made for my business.