Logos and visual identities that become the hallmarks of wonderful brands

brand-designer-jessica-jones-logos

I‘m Jessica Jones, brand identity designer. I help small businesses improve their branding to look more polished and stand out in the marketplace.

Brand style guide pages

Brand Design

Together we can develop a strategy-based brand identity system with elements that include:

  • Logo
  • Visual theme
  • Typography
  • Messaging
  • Color palette
  • Brand style guide
textile surface pattern design

Surface Design

I also create prints and patterns for retailers and manufacturers. These surface designs are useful for:

  • Stationery
  • Giftwrap
  • Fabric
  • Wallpaper
  • Dishware
  • Rugs

Start telling your customers: “We‘re the one you’re looking for.”

Your company could approach me for help if:

You’re an entrepreneur starting from scratch, and you want to do it right. You need a logo, visuals, and messaging that attracts investors and customers.

Your company has evolved, and you’ve outgrown your existing branding. The look and feel isn’t speaking to the audience you’re targeting now.

Your marketing materials are messy and piecemeal. You’re losing potential customers to more polished competitors. And your people have to reinvent the wheel all the time because there’s no design system.

You want to re-energize your team. You need a brand refresh to clarify the company’s vision, rally everybody toward it, and remind them why they liked working there in the first place.

Together, let’s create a look and feel that makes your brand distinctive and memorable.

Featured projects

Hamlin lions logo sticker sheet
custom chopsticks with logos for chinese fast casual restaurant
maverick chocolate bar brand design

Clients in a range of industries

My typical clients run the gamut: education, food and beverage, health and wellness, manufacturing, architecture, tech, consumer goods, and nonprofits.

Working with companies in a range of industries for 20 years gives me both experience and a fresh perspective to offer. A conventional approach in one market can be an intriguing fresh take when it’s applied to another field.

branding and design project clients
Graphic design surface pattern retailers

Besides companies who need brand identities, I also work with manufacturers who need fresh patterns for apparel, wallpaper, and home goods. My designs have appeared on products at Nordstrom, Target, Zappos, Modcloth, and other retailers.   

I love companies who are planning for the future and know that intentional design can get them there. If that’s you, let’s connect!   

Questions before the contract
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Questions to ask before booking a design project

A script to help clients and designers ensure they’re a great match

What’s the difference between a typical freelance graphic designer, an agency, and Jessica Jones?

Tree forest illustration

Near View

Lack of context
A freelance graphic designer

There are thousands of independent graphic designers out there. How should you decide who to hire? One approach is to decide what kind of thinking your project requires: big picture or simple execution. Let’s say you need a logo. Many freelance designers (and companies offering cheap logo designs) are happy to take direction from you and create options. But sometimes designers get caught up in executing a design and can’t see the forest for the trees.

They fail to ask questions like “What are your goals? How is your company positioned among others in the marketplace? Who are your ideal customers? What appeals to those people? Why are you doing this business anyway, and how is that connected to your brand’s design? What about the other parts of your branding?”

If questions like these are important to you (and they should be), not every freelance graphic designer is a good fit for your project. You’ll need strategic thinking if you want your project to have a real impact on your business.

far view of earth

Far View

Not always practical
A branding agency

Maybe a full-service agency is what you need. Agencies have more resources at their disposal than an independent designer does. For branding projects that are large, complex, and require many different skill sets, consider hiring an agency.

In-depth market research, competitive analysis, copywriting, photography, web development, SEO, animation… all sorts of specialties might live under one roof. Tasks may be better coordinated than if you were to hire separate specialists yourself. A larger budget will be required to cover an agency’s greater overhead, and in general, turn-around time will be longer. You’ll likely interact more with project managers and have less access to the people doing the work.

Be clear on the outcomes you’re looking for. Months of meetings about brand ethos can be really helpful for some companies, but they can bog down others who need deliverables quickly.

In general, the more risk an organization faces if they get their branding wrong, the more likely they are to allocate a bigger budget and hire an agency. But for some businesses, this might be overkill.

Big Picture

Appropriate solutions
Best of both worlds

I serve small businesses and funded startups who need big-picture thinking to shape their graphic design and messaging. In other words, let’s look not only at your “tree,” but the forest where it’s growing. I believe in doing only what’s practical to get you to the next step. I value working quickly and efficiently. I want your investment in smart branding to start having immediate impact, and I believe I can help make your organization more profitable, recognizable, and admired.

I’m not exaggerating when I say that consulting with you has been one of the best decisions our school district has ever made.

Chike Erokwu
Communications Coordinator, The Joseph Sears School

Your design is a key element to our success. Everyday someone comments on how beautiful our packages are.

Paul Picton
Founder, Maverick Chocolate

Hiring you was the single best investment I have made for my business.

Robert Kaplinsky
Education consultant