Brand identity pricing can vary widely. An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 20 years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere.
Below is suggested pricing for small business clients.
You need only the basic brand elements for now, and you’ll take it from here. Click items for details.
You need the basic brand elements, plus recipes for combining them in layouts with images and messaging. Then everything you put into the world will have your signature style. The most popular option for growing businesses. Click items for details.
If you’re ready to build out your brand’s universe, possible add-ons to an Identity Package could include:
If you have an in-house designer or freelancer, they can reference your brand style guide when making materials for you. Or I can create them, since I’ll know your brand inside and out. I can put together a package that includes any finished pieces you need. If you’d like to wait and create these down the road, book Design Days whenever you want to knock items off your list.
A note about websites:
Web design and development is a speciality in itself, so I recommend that clients hire a dedicated individual or firm for this. The firm can use the style and elements we develop in the Identity Package to create your site.