Bellwether Academy preschool brand identity

Bellwether Academy logos

Bellwether Academy is a Cincinnati preschool launching soon. It aims to bring children of all races and economic classes together to decrease achievement gaps and strengthen its community. Along with a contemporary crest logo, signifying academic excellence, we created a little ram mascot. The mascot references the Old English meaning of “bellwether,” the leading sheep who wears a bell to signal where a herd is headed.

preschool logo plush mascot