Bellwether Academy preschool brand identity
Private school brand identity logo design
preschool logo plush mascot
ClientBellwether Academy

Brand identity

Bellwether Academy is a Cincinnati preschool launching in 2018. It aims to bringĀ children of all races and economic classes together to decrease achievement gaps and strengthen its community. Along with a contemporary crest logo, signifying academic excellence, we created a little ram mascot. The mascot references the Old English meaning of “bellwether,” the leading sheep who wears a bell to signal where a herd is headed.