Hello! I’m Jessica Jones, a brand identity designer.

Brand identity designer Jessica Jones

I’ve run my tiny design studio for about 15 years. I work with clients to create new branding—or polish up their existing branding—to attract their ideal customers, investors, or partners. (If you’re like, “uh, what do you mean by branding?” read this.)

Sometimes a corporation like Netflix books me for a focused project, but mostly I work with small businesses. They’re my favorite because they’re really pumped about what they do.  

Some clients are starting with nothing because they’re a new business. There’s no logo, visual theme, or brand story yet. They want to invest in a great foundation rather than DIY-ing it for a few years.

Other clients have been in business for decades. Their look is dated or designed for a different audience, so it’s not connecting. Or maybe their materials are all over the place—nothing is consistent so they don’t seem credible.

I figure out what makes them special, and design a more compelling identity for their organization.  

brand identity designer sketching logos

Brand identity design

I view identity design as solving a puzzle, and I love a challenge. Your brand’s visual theme, logo, and messaging need to contribute to your business success, not just beautify the universe. I like distilling complex ideas into clarity.

scandinavian style surface design

Surface pattern design

Appealing patterns can strike a chord with customers and make them fall in love with a product. The same quest for clarity in my brand identities comes through in my occasional surface design work: simple, and bold.

Background and education

Minnesota graphic designer

I’m a Minnesota native with a B.S. in Design Communication from the University of Minnesota. As a newly-minted designer, I worked in a corporate in-house creative department. Then spent several years at a Chicago design firm and started my own studio in 2007.

Currently I live in northern Kentucky—a walk across the Ohio River from downtown Cincinnati, a hidden gem of the midwest. Although I’d take a good tater tot hotdish over Cincinnati chili, I can’t complain. (Minnesotan for “It’s awesome here.”) 

If you’re a student or just curious about what it’s like to work as a designer, check out my interview page. If you’re a fellow creative, submit your info so we can collaborate sometime.

For client inquiries, get in touch!

Other endeavors

How About Orange blog
How About Orange

For seven years I wrote the design and craft blog How About Orange. A Bloggie web awards finalist most years, the site received up to a million visits a month. I archived it in 2014. It’s a relic from the early days of blogging and lives on, thanks to Blogspot’s free hosting.

Oscar Bingo

Another little side project is my annual Oscar bingo game. For over a decade I’ve been customizing silly printable bingo cards to play along with each year’s telecast. My Oscar bingo game has been mentioned by People Magazine and The Today Show. Oscar bingo is always free, so sign up here and I’ll send you next year’s edition. If you like poking fun at clichés, you might also enjoy Hallmark Christmas Movie bingo.