Creative branding for startups that separates you from the pack

Unique branding will make your startup stand out in a crowded field. Many founders take the easy route and tell a designer “just make my logo something like that company’s.” But branding for startups should be like a fingerprint or a social security number: no one else has it. Developing an original brand identity takes inventiveness. And that will separate you from the herd. When you need branding that’s fresh and original, I can help.

Three benefits of great branding for startups:

Stand out

In a crowded field of competitors, distinctive branding makes you stand out. And getting noticed is vital for success.

Scale Up

A thoughtful identity documented in a brand style guide is scalable. As you grow, the brand elements are ready to apply to new products and marketing. Like a paint by number kit, you’ve got everything you need to keep coloring in your picture.

Add value

Beautiful startup branding adds value for potential investors or buyers. It’s like spending some money to remodel a fixer-upper home. Your investment can yield a bigger return than what you spent as buyers are emotionally drawn to what you’ve created.

great logo and branding for startups

I’ve taken the mystery out of branding for startups by creating three packages. See if one of these fits your needs, or get in touch and we’ll come up with something that suits you better.

Startup branding concepts for airline

Brand identity concepts for Hansa Airlines, with routes between Canada and India. “Hansa” means “swan” in Sanskrit.

Startups have different design needs at different stages.

Not all startups can afford to spend a few thousand dollars on branding. If you’re still testing your ideas and just need something—anything!—to put on your business card, you could use a cheap logo-generating website. (Just be aware that others have access to the same clip art and imagery offered. You’ll probably end up revamping your branding before long.)

If you’re a little farther along, and you’re homing in on your target market and positioning, it might be time to invest in brand identity design from a professional. The visual identity we would create together will reflect your brand’s unique persona, create desire in your customers, and impress potential investors.

For startup branding, is it better to hire an individual designer or an agency?

When it comes to branding for startups, here are a couple reasons an individual designer might be better than an agency.


With startups it’s important to move quickly, launch your brand, and start creating revenue as soon as possible. A large agency might have fantastic resources available, but they aren’t as fast as a freelancer when it comes to creating your visual identity.


You’ve probably got limited seed money. An independent designer is likely less expensive than an agency, and this frees up capital you can invest elsewhere.

If you need a unique brand identity for your startup, let me know if I can help.

I’m presenting at a conference. Someone came up to me to give me a compliment. It wasn’t about my presentation or resources. It was a compliment on my logo. Ha!

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