Unique branding will make your startup stand out in a crowded field. Many founders take the easy route and tell a designer “just make my logo something like that company’s.” But branding for startups should be like a fingerprint or a social security number: no one else has it. Developing an original brand identity takes inventiveness. And that will separate you from the herd. When you need branding that’s fresh and original, I can help.
I’ve taken the mystery out of branding for startups by creating three packages. See if one of these fits your needs, or get in touch and we’ll come up with something that suits you better.
Brand identity concepts for Hansa Airlines, with routes between Canada and India. “Hansa” means “swan” in Sanskrit.
Not all startups can afford to spend a few thousand dollars on branding. If you’re still testing your ideas and just need something—anything!—to put on your business card, you could use a cheap logo-generating website. (Just be aware that others have access to the same clip art and imagery offered. You’ll probably end up revamping your branding before long.)
If you’re a little farther along, and you’re homing in on your target market and positioning, it might be time to invest in brand identity design from a professional. The visual identity we would create together will reflect your brand’s unique persona, create desire in your customers, and impress potential investors.
When it comes to branding for startups, here are a couple reasons an individual designer might be better than an agency.
I’m presenting at a conference. Someone came up to me to give me a compliment. It wasn’t about my presentation or resources. It was a compliment on my logo. Ha!