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Tips
list of example business names

How to choose a business name you love: a DIY guide to naming your brand

Sometimes you hear a business name that’s so good, it sticks with you. Years ago I stumbled on a small shop in Portland called Noun: A Person’s Place for Things. I don’t remember much about the nice things in the store. Just the name, which...
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A laptop screen showing a powerpoint slide

How to make Powerpoint slides look more professional: 16 design tips

Greetings, office peeps! When you’re designing a Powerpoint presentation or page layout, do you ever feel like something doesn’t look right? You can’t put your finger on it. Somehow the slide looks amateur instead of professional. Friends sometimes ask me for help, but if you...
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PDF pages with the best google fonts of 2021

The best Google fonts in 2021— My favorites tested in an editable PDF

I’ve titled this blog post “best Google fonts in 2021,” which is shameless clickbait. What is “best”? Who made me the authority? Nobody, lol. What I really mean is my current favorites, which I’ve put into a specimen PDF that might be useful to you....
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logos that include the in wordmark

Logos with “the” in the company name

When designing a logo, some company names are easier to work with than others. One-word names are my favorite— it’s possible to make a simple, very distinctive wordmark. Long names are harder. They can look great, but it’s also easy to make them busy and...
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how to ask for informational interview

How to ask for an informational interview over email

Are you a student wondering how to ask for an informational interview for class? I get lots of emails asking for help with assignments. Most emails read like this: “Dear Ms. Jones, I’m a student at [school]. I’m required to interview a designer for my...
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logo that replaces a letter with a picture

Logos that replace a letter with a picture

Recently I stopped by a local music venue. Sipping my beer, I noticed a TV slideshow promoting upcoming events. A bold, black slide caught my eye. I am totally going to RON FEST! Hopes dashed. It’s Iron Fest. And this illustrates why logos that replace...
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Creative ways to fold brochures

The other day I needed to quickly show a long-distance client what a roll fold is. I thought of trying to video myself folding a blank piece of paper. But I don’t have three hands, so I looked for a YouTube video to show how...
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resources-for-new-graphic-designers

Resources for new graphic designers. And seasoned ones, too.

Starting out in graphic design can feel intimidating. Besides learning and practicing principles of design, it takes awhile to figure out where to go for raw ingredients. Fonts, photos, tools, inspiration, best practices… This is a list of the sites I like and/or use regularly....
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