Maverick Chocolate Co. is a new business that hand crafts chocolate bars from ethically sourced beans. When they approached me about designing their visual identity, I jumped at the chance (and secretly hoped for free samples.) Located in historic Findlay Market in Cincinnati, Maverick’s brand salutes gentleman adventurers of yesteryear — those who did things a little differently, just like the company itself. We featured vintage engravings of “mavericks” and their whimsical flying machines on the packaging, a nod to owner Paul Picton’s work in the aviation industry. A different flying contraption is pictured on each flavor of bar along with the tagline, “Bean-to-bar chocolate for the adventurous palate.”
A bold color palette of black and red distinguishes Maverick from competitors in the bean-to-bar market. Textured die-cut envelopes fold into a reclosable wallet with a high-end feel on par with the superb quality of Maverick’s artisanal product line.